Role Of And Nature Of Public Health Research - 1251 Words

UMUHOZA Marie Chantal, MMPH 00077 – UNIT 1 – INDIVIDUAL ASSIGNMENT The Role and Nature of Public Health Research Selecting a Research Topic REASEARCH TOPIC TITTLE: Elimination of the Mother To Child Transmission of HIV (eMTCT) program: An evaluation of practices by health care workers in selected Primary health care centers, Zambia. IMPORTANCE OF THE CHOSEN HEALTH ISSUE: In Zambia, 13% of adults age 15-49 are infected with HIV. 15% of them are women and 11 percent are men (dhsprogram.com, 2015). 16.4% of pregnant women attending antenatal clinics are HIV positive and 35% of all HIV exposed babies are born HIV positive (Unicef.org, 2015). This also in line with the National AIDS Council statistics where they said that 80,000 infant born†¦show more content†¦The PMTCT service scale up contributed in reduction of HIV transmission from 24% in 2009 to 12% in 2012 and 9% in 2009 (Avert.org, no date), however, indicators such us pregnant women who received effective ART to reduce the HIV transmission to their babies as well as the number of HIV exposed infant being tested within their first 2 months reduced considerably (Avert.org, no date). In addition to providing ART drugs, Zambia was also able to eradicate some of the issues such as lack of male partners’ involvement, stigma and discrimination and significantly reduced the number of pregnant mother delivering at home. GAPS IN KNOWLEDGE ON THE TOPIC It is still to be evaluated if there is any possible association between the low achievement of eMTCT and the HCW in Zambia. Furthermore, an evaluation of a possible association of the poor attitude of HCW and the lack of knowledge in PMTCT practices is to be identified. In Nigeria, it was reported that there â€Å"there was a wide gap exists between the knowledge of and attitude towards PMTCT of HIV/AIDS† (Aishat and Olubunmi, 2016). The research suggest that Quality and access of PMTCT services is likely to be affected if countries do not make effort in continuous training of HCW. PURPOSE OF THE RESEARCH PROJECT: Despite the fact that the Implementation of the above mentioned guidelines contributed in reducing the number of HIV infected children, the country has not yet reached its goal of eliminating HIVShow MoreRelatedThe Scope Of Public Health1076 Words   |  5 Pagesturn to the role of public health. We rely on public health officials to assess the health status of whatever population they are responsible for, to create and fulfill suitable plans of action that improve living conditions for those people. In other words, public health officials are designated for engaging in population health surveillance, controlling the spread of disease, and executing protocols for helping populations build healthier, more enjoyable lives. The scope of public health is very broadRead MoreApplication Of Public Health Principles823 Words   |  4 PagesApplication of Public Health Principles to Biodefense. Principles of public health are basically the essence and fundamentals of the public health practice. Public health are the sum total measures adopted to prevent disease, promote health, and prolong life of the population. Application of the public health principles to biodefense, therefore entails biosurveillance, countermeasure stockpiling and distribution, mass casualty care in the event of bioterrorism, and community resilience (HomelandRead MoreGender and Ethnicity in Medicine1305 Words   |  5 Pagesthe possible disciplines showing are epidemiology, pathophysiology, management, research outcomes and clinical research. In these categories of management research, endocardinology, cardiology and neurology are the main areas where sex/ gender differences are most visible. In order to make one aware of the gender differences that exist in major areas of medicine, it is necessary to make ones self aware of the research that is currently taking place and stay up to date. Since there are various studiesRead MoreComparative Effectiveness And Quality Improvement Of Public Healthcare Systems Essay1113 Words   |  5 PagesGSPH5900 Comparative Effectiveness Quality Improvement of Public Healthcare System s Fall 2016 Assignment I: Article Critique on â€Å"Comparative Performance of Private and Public Healthcare Systems in Low-and Middle-Income Countries: A Systematic Review† Essentially, every country’s health care providers are categorized into either public or private. This particular article enlists six categories of health care providers including multinational and national for-profit corporations; formal individualRead MoreAnnotated Bibliography : Dependability And Transferability966 Words   |  4 Pagesmembers â€Å"fluctuated between their lived experiences and the ideal behaviours of a nurse in the emergency department† (Cypress, 2014). The lack of qualitative research of lived experiences in the ED as pointed out by Cypress indicate that the results will be beneficial, meaningful not only to the participants as it is distinct and relatable in nature; thus, making the study transferable. Confirmability The researcher analyzed the data using a â€Å"wholistic, selective and detailed line-by-line approach†Read MoreThe Safety And Injury Prevention775 Words   |  4 Pagesa father’s role in the safety and injury prevention of their child. According to Canada’s Public Health Agency, unintentional injuries to children of all ages were the cause of serious public health concerns in Canada; 29,142 children were injured and hospitalized in a one year time frame. Since parents play a significant role in their child’s safety and well-being, it is important to have research that explores both parent’s attitude on childhood injury prevention. Previous research focused exclusivelyRead MoreThe Soda Industry And Its Effect On Public Health1349 Words   |  6 Pagesscientific knowledge and understanding continues to grow, the corporate world is faced with the challenge of responding to unfavorable results. For example, sodas were originally marketed to the pub lic as health drinks, appropriate for the smallest baby. As a result of recent scientific research, the public has instead come to view the soda industry as one of the key players in the obesity epidemic facing western society. How has the industry responded when faced with increasing evidence that theirRead MoreMental Health Issues And Levels Of Participation1725 Words   |  7 PagesLiving in a state of positive, stable mental health benefits individuals in all areas of life. Attaining a positive state of mental health seems simple enough, but can be difficult when juggling many different responsibilities and leading a busy life. As the modern world becomes more and more reliant on technology, and an increasing number of occupations require employees to sit at a desk for long hours, there is a need to remedy the stress that is associated with these â€Å"desk jobs.† This report addressesRead MoreTearoom Trade: Impersonal Sex in Public Places1700 Words   |  7 PagesLaud Humphreys’ book â€Å"Tearoom Trade: Impersonal Sex in Public Places† was originally published in 1970. Humphreys earned his PhD from Washington University in St. Louis, although several faculty members tried to rescind it due to his research methods that were perceived to be â€Å"dishonest†. His book details the activities of homosexual men who regularly visit public restrooms (tearooms) to find quick anonymous sex. Since Laud Humphreys was a sociologist, he recognized the simplistic stereotypes thatRead MoreImproving The Health Of The Population1559 Words   |  7 Pagesthe health of the population be more important than that of the individual? This is the controversy that surrounds the idea of public health, and specifically, the life of Henrietta Lacks. Public health can be explained as the desire to do what is deemed necessary to keep society as a whole in a healthy state, by eliminating possible causes that may be leading to detrimental outcomes in th e health of our nation. It is the research of cures, immunizations, quarantining, and raising public awareness

ECON616 1501B 02ph2ip - 1898 Words

AutoEdge’s Market Fit Phineas C. Cody CTU Online Phase 2 IP ECON616-1501B-02 Professor: Hagen Introduction In order to answer the question as where AutoEdge fits in its industry in comparison to its competitors it will be helpful to look at market structure and the various areas or types of market structure. So what is a market structure? A market structure may be defined as â€Å"the characteristics of the market† (Whatiseconomics, 2014). The word characteristics is the key to fully grasping this seemingly simple definition of what market structure is. Market structure or the characteristics of the market can be sorted into two categories where one is organizational characteristics and the other is competitive†¦show more content†¦This would be â€Å"a market structure in which a few firms dominate† (Economics Online, 2015). When this occurs the market takes on a different appearance that is said to be highly concentrated because there may be several businesses operating in the same market. Heavy hitters in the retail industry would be mass merchant entities such a s Wal-mart, Costco, and Target. These massive retailers have a share interest in controlling the retail market by manipulating various barriers of entry. Similar to those barriers of entry that are associated with a monopolized market, higher costs and such, these giants can also manipulate pricing to ensure that a newcomer could not compete. Price undercutting or predatory pricing may be done even at a loss for these retail giants if means keeping the oligopoly market structure with fewer new competitors. Various may be use these oligopolists strong name and customer loyalty base. Often times an oligopoly may experience a kinked-demand curve where there are two distinct segments with different elasticities that combine to form a kink. The kinked-demand curve is a good way to explain price rigidity in oligopoly where one segment is relatively more elastic in prices increasing and the other segment is less elastic in prices decreasing. â€Å"The relative elasticities of these two s egments is directly based on the

Differences Between Quantitative Research And Qualitative...

1. Explain the differences between quantitative research and qualitative research. Qualitative research collects non-numerical data to describe events or phenomena. On the other hand, quantitative research uses numeric data with statistical methods to investigate phenomena. (Melnyk Fineout-Overholt, 2015, p. 609). Qualitative studies address human responses to particular situations or events with an emphasis on interviews and observations. The results are reported from the participant’s point of view. Qualitative studies can be conducted when a phenomenon is unknown to obtain a general idea. Also, they can be used when an event is well known, but certain areas lack details or depth (Melnyk Fineout-Overholt, 2015). Contrarily, quantitative studies measure phenomena with the use of scales, tests, scores and statistics. Quantitative research designs are multiple. They can range from descriptive studies, which are used to predict relationships between variables, to randomized co ntrol trials (RCT). RCTs are used to describe cause and effect relationship between variables. Quantitative studies report results using a uniform format with preselected variables (Melnyk Fineout-Overholt, 2015). 2. Referring to Writing Assignment I, consider the clinical research question (PICOT) that you created and develop a study protocol outlining significant elements of a clinical study (pages 440-442). I. Significance of the problem: Sepsis has a very high rate of admission to theShow MoreRelatedDifferences Between Qualitative And Quantitative Research Essay1510 Words   |  7 PagesQualitative research, still called in-depth study or study of motivation. The studies on expectations, motivations, images and other value judgments of the consumers while giving results which we cannot quantify. According to Choy this type approach is highly self-aware acknowledgment of social self, or of a research’s position in society (Choy, 2014:99). A quantitative research is a market study which the results can be quantified and the representativeness can be exactly measured. According toRead MoreDifference Between Qualitative And Quantitative Research968 Words   |  4 PagesOne of the major differences between the qualitative and quantitative research in regards to the sample was the size of the sample. The qualitative sample had nine participants and the qualitative had a return rate of 1695 students and 1556 teachers. Another difference between the two studies is the quantitative used a random sampling method, whereas the qualitative study used criterion sampling with the criteria being that they were teachers in K-12 who taught/used mobile learning devices. TheRead MoreDifference Between Quantitative And Qualitative Research752 Words   |  4 PagesFor many who are new to research, there is little difference between quantitative and qualitative research. Key words to define quantitative research include empirical and statistics, while words to denote qualitative include subjective and naturalistic. However, for many research scholars, the differences between the models are vast. Much of the debate centers around validity that surrounds the heterogeneous methods used to determine outcomes in qualitative research (Madill Gough, 2008). OpposingRead MoreDifferences Between Quantitative And Qualitative Research1827 Words   |  8 Pagesunderstanding of the p eople who live within these societies. There are many differences between both Quantitative and Qualitative research. First starting with what quantitative research is data that uses statistical methods such as surveys dealing with large numbers of participants within a study is collected by doing research, most of these studies collect data in numerical form so that they can be counted(cite). While qualitative research is when sociologist seek to understand human behavior by learningRead MoreSimilarities And Differences Between Qualitative And Quantitative Research Essay1865 Words   |  8 Pagesthe Similarities and Differences in Qualitative and Quantitative Research Quantitative research is defined as research that gathers numeric data through controlled procedures and analyses to answer predetermined questions or test hypotheses (Ary et al, 2010). In contrast, Ary et al defines qualitative research as a generic term for a variety of research approaches that generally gather non-numeric data to study phenomena, without predetermined hypotheses. A few differences are noted in the definitionsRead MoreDifference between Quantitative and Qualitative Research Methods in Psychology606 Words   |  2 PagesThe quantitative problem statement: its question and proposed method I would like to see whether growth can be predicted for a certain company with introduction of a certain product. Quota sampling is ideal for this situation since it specifies the quota of particular people that need to be included to represent the population. In this case, we would want a balanced sample of all types of users as well as their amount of usage. (Breakwell, 2007). A survey would be conducted, either in the storeRead MoreEssay on Qualitative and Quantitative Research889 Words   |  4 Pages Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluationRead MoreQualitative And Quantitative Research Methods936 Words   |  4 PagesQualitative and quantitative research methods are two alternative applications for research methods. Both are very different in how data is collected, what data is collected, and how data is measured. Both of these research methods are utilized amongst the major areas of psychol ogy and the social sciences. This paper will provide a brief description of qualitative and quantitative methods, provide the differences between the two approaches along with the terminology used for both; I will alsoRead MoreWeek 1 RSCH 8300860 Words   |  4 PagesInitial post Comparing Qualitative and Quantitative Approaches Researchers often times are faced with the decision of choosing a methodology of research; either Quantitative or Qualitative that they think best fits their study and objectives. This choice is guarded by the topic of study, the advantages and disadvantages, and the strengths and weaknesses of using either one or the other type of the methodologies. Researchers are sometimes using Quantitative and Qualitative research methodologies interchangeablyRead MoreThe Definition Of Science And Research Methods1189 Words   |  5 PagesWhat is science? A brief elaboration of the definition of science and research methods INTRODUCTION Science is a complex activity, which may be defined in a number of ways. To unite both the process and the product of science, one way to define science is as a process of constructing predictive conceptual models (Gilbert, 1991). Gilbert (1991) states, when referring to Kuhn (1970, Lunetta Hofstein (1981), Miller (1978) and Stevens Collins (1980) that in essence, ‘’the definition of science

Communication and E-Communication Strategies †Free Samples for Studen

Question: Discuss about the Communication and E-Communication Strategies. Answer: Introduction: In a business organisation, in relation to meet the goals and objectives, effective communication internal as well as external is required. it has evaluated that strong interpersonal relationship and communication within employees are important to increase collaboration and coordination that provides quality output. On another hand, public relations with consumers, government, and other institutions help to make competitive growth in the market. in relation to discussing the particular topic, an assignment is involved with brief analysis on interpersonal communication and e-communication importance with respect to one of leading and largest transactional consumer production providing company Unilever. It is headquartered in London United kingdom; it has different subsidiaries operating in different countries. In Australia, Unilever Australasia is the subsidiary of the company operating in the country. The company is ranked as one of the largest consumer goods producing company in the year of 2016. Food spreads items are been produced in largest volume in all over the globe comparatively. It has observed that company has a good communication ad relationship with its customers, consumers, stakeholders as well as employees of the organisation. This dictates company has the ability to enhance its targeted and business growth in the market. Synopsis of the key non-electronic communication methods and practices adopted by the company: The marketing tools and promotional strategies use differing tools and tactics to increase the communicational level of the company to its consumers. It the development of technologies, there are different electronic communicational tools has been developed o reach huge mass audiences easily (Berger et al. 2013). However, here are effective non-electronic tools and communicational techniques. The basic communicational tools and techniques are evaluated as follows: Advertising and direct marketing: In the advertising and direct marketing strategy, the business entities use hoarding, television advertisements, magazine and other modes to increase source of communicating with the consumers. It has evaluated that advertising through radio and television still considered to the effective despite the existence of social media or other electronic communicational tools and techniques (Greene and Burleson, 2013). It has analysed that the banner hoardings are observed to be oldest and effective way of communicating with the customers. Thus the advertising is stated to be majorly used for awareness and awakens of consumers are an effective technique of communication. On the other hand, personal soloing, or door to door selling provides an opportunity to make close conversation with the consumers. As commented by More and McGrath (2014), this helps sales personals of the company to evaluate and observe demand, needs, and requirement and future estimations of consumers that can be develope d within the products. Sales promotion The nonelectronic communication tool for increasing the marketing for product and services is sales promotion. In every organisation, it has been seen that with the development of different coupons, discounts, and other variable means, the consumers are been attractive. The consumer goods and service offered by Unilever, usually seen to proved offers of two product on one purchase or 10-20% extra in every product (Unilever. Com, 2015). These sales promotions help to retail and keep the attention of consumers towards the product as well as services offered by the company. Direct marketing: With the use of direct marketing, text messages, broachers, vouchers are some of basic features or tools of direct marketing (Bormann, 2015). In the direct marketing, the companies can able to evaluate and assess the outcomes directly though the sales or acceptance of these vouchers text messages, broaches in the marketplace. With the engagement of direct market the product or services that have a weak branding or not popularly lion can easily promote in the market. The print media is another source of non-electronic communication, which endeavours use of magazines, news parts, articles and journals to increase awareness about products, services and other offers provided by Unilever (Lilleker and Koc-Michalska 2013). Overview of the key electronic media and communication strategies used by the company: There are different key electronic demand communication strategies developed by Unilever to increase communicating and consumer relationship in the marketplace. Some of the basic strategies applied by the company are evaluated as follows: Social media platforms: In today's market pale, the social media platform such as Facebook, LinkedIn, Instagram, Snap chap has become the basic and important source of communication. The social media platform considered one of the fastest source of communication due to its large area of internet reach and users worldwide. The promotional campaigns, feedback and overviews on Unilever product and user vivid, Yelps Company to update, evolve and enhance product performances in the market (Raymond and Bergeron, 2016). In the social media platform, the company such as Unilever promotes the campaign and promotional activities, which help to increase, reach the consumers more easily. It has observed that with the social media marketing, it can be assumed that how many individuals has liked to dislike the product or services of a particular company. In today's marketplace, the Unilever has likes of 25 million of consumers; in twitter, the company has about 160000 followers (Unilever.com, 2015). Thus, These are the m ajor medium of communication for the companies in today's market. Internet and websites: RThe internet and company website creation has increased communication level for the consumers and companies more reliable manner. It has assessed that e-commerce of Unilever products is more attended consumers through its websites and internet sources. The Google search engine is the basic tool that helps consumers to connect and gather information about the company and its current offering products (Carroll, 2015). There are different websites such as flipchart, Snap deal produces and presents products of Unilever, helps to increase promotion and sales capability of company more reliable manner. As per the assessment, the development of personalised websites by the company, it has become easier to transform message about different oozes, product deliverables, product availability and other communicational activities (Gaff et al. 2017). E-mail: The electronic mailing system or e-mail has also one of the basic sources of communication for the business organisations. It has assessed that the customers are subscribed through e-mail services of the company, every offers, updates and other information's are received by them within the small span of time. As per the evaluation, it has been seen that engagement of email services. Newsletters of Unilever help to increase information about new activities of the company (Guffey and Loewy, 2012). This helps o keep information flow within consumers about new products, services, and offers. It has observed that the customer complaints and customer communications are also easily made though the e-mail services. The Google mail services have been used worldwide by the companies to reach it, customers, anywhere anytime. Trade shows, webinars, and catalogues are also traded as another form of communication, in which the companies uses leaflets, web seminars through internet and trade shows which are commenced in huge volume to reach the huge mass of audience all over the world. These are some communicational strategies used by Unlevel to increase the promotion and communicational level of the company with its customer (Ting-Toomey and Chung, 2015). SWOT Analysis to indicate the communication methods and practices by the company: The SWOT analysis over Unilever has presented to evaluate internal and external capabilities Andean points that are faced by the company in present marketing and communicating procedures. The SWOT analyses of the company are evaluated as follows: Strengths The brand image of Unilever is one of the basic sources of communication that helps to develop reliable loyalty and satisfaction level for the consumer's end. As the company is the oldest server of consumer products, the brand recognitions helps to increase the communicational level. It has assessed that the development of research and development as heavily funded, innovation has been one of the biggest sources of being competitive in the marketplace. As remarked by Vescovi (2016), it has evaluated those companies flexible pricing strategies has helped to increase consumer reach and high communicational level. Weakness The monition is higher for Unlevel as it is operating in a market, where the competitions also have the same capability, branding, communicational tools and source of promotional options such as Proctor and Gamble. Due to it, the market shares are less enjoyed by Unilever due to competitions with these giants. It has evaluated that consumer's products offered by Unilever have different end number of substitutes that can be easily replaceable or switched by the consumers (Williams and Rice, 2013).Thus, the effective strategies of communicating have the impact over the consumer's mind. Opportunities With the constant increase in technologies, these are more communicational options has been coming to enhance promotional strategies for the company. In Today marketplace, the e-commerce companies such as Flipkart and other entities has made the greater market. These markets can be easily used to increase sales of the product and services offered by Unilever. The consumers in developing countries specifically Asian countries has become one of the proper markets to increase sales and promotion of its products and new offers due to global connectivity (Hall and Irvine, 2014). Threats The FMCG sectors always face the risk and consequences of the economic crisis that affects the industry badly as the consumers decline their demand of using products and services. As mentioned by Anderson (2012), it has observed that global economical down tune, might be one of the closed and greatest threats to the conational growth pace. On another hand, the product and services offered by Unilever have late native's add local brands, which are more low costly are in demand within the consumers. Thus, it can decline the demand and increase consumer switch, which is not a positive sight to make competitively growth in the market. Assess and compare the communication practices of the companys 2 main competitors: The communication skills that this company has adopted has helped building is market communication. The utilizations of the communication mediums through the platforms of advertisements have easily reached the heart of customers (Kilner and Sheppard, 2015). The product specific information or the idea of reconstructing or renovating any schedule also gets acknowledged by the customers. The concepts of any business strategy or management related information also impact in the sales process. Thus, it is important for the company to proceed through the best possible way of improvisation and communication as well. The other subsequent companies of the similar group are also using the best way to communicate through. In the era of marketing and development, communication plays the vital role of making the company long sustainable (Baldwin et al. 2017). Thus the competitors of Unilever like Hoovers (Hovvers.com, 2016) or Avon (Avon.com, 2017) also uses the marketing promotion as the most p otential stage of improvement. To make a strong market promotion, Avon makes email communication and puts emphasis on advertisement through social Medias so that interested people can know the details of projects from there. The youngsters are mainly enthusiastic about beauty and care products. Thus promoting and advertising through Facebook or Instagram makes the young hearts impressed. Promotion through email makes the whole seller companies know the best offer for them. The other local companies or valuable customers get acknowledged about the recent products or special offers through the email notifications. On the other hand Hoovers or Avon, both have mobile applications through which checking the availability of products or knowing the price also becomes easier. Customers generally prefer easy accessibilities of services. So the platforms that Avon, as well as Hoovers, uses, are safe and friendly to access (McDonoughet al. 2014). As stated the social media platforms and the online sites are nowadays regarded as the best option for communicating. The website of the company enables customers to get the best platform for knowing about the product and details. A relevant website can help customers providing information about the market share, customer base, employee, management, company goal or strategy and about the actual revenue and market profit of the company. People crosscheck the information and compare it with the online promotional sites. Unilever keeps managing good communication with people. Avon also has the reputation of providing quick response asked by the customers through chat boxes. The Facebook group of this brand is also very active and helps people providing correct details. Hoovers has also managed to circulate its products all over the world with a good communication skill and right application towards right approach (Rogers, 2016). Assessment of the suggestions and recommendations for the company to improve its communication: Communication may get build up with the selection of proper platform. There is no doubt that the online mediums or professional websites play the great role in giving benefit to a company. Nevertheless, the improper use of the sites or mediums may also lead to a bad impression for people and the company as well. If the website of the company is not updated properly people may draw the wrong impression regarding the stability and authenticity of the company. Thus, the management of Unilever needs to be potential enough to build strong customer support (Bolisani and Scarso, 2016). This will lead to generating good impression about the products and people regarding the company. On the other hand, Unilever is found not updating their offers and policies. With the online sites also the company needs to rotate up their products and promotional message. In social media and business related sites, the products and offers needs to be updated regularly. The email communication if gets regulari sed it may help the company get the better prospect. Email communication strengthens the position and enhances acceptance of the company regarding its existence and stability in the industry. If the related shops and customers will get notifications through email regarding the company it will evidently create reliability of the company. The communications through emails with customers about the price of products or innovation of products and variety in it will inevitably help the company get sufficient information regarding business improvements. On the other hand, the feedbacks of customers and their complaints or regards as well will definitely help the company management know the customer satisfaction level. The management can then work on the feedbacks of customers (Nolfi and Mirolli, 2017). In order to use the features of internet facilities the goal, objective, ambition of the company is required to analyse in perspective of the customer base and possible customer level as well. Along with the company website up gradation, the specific organisation also should attribute more space and provisions in the website so that it can provide the scope of business to its customers. As pointed by Sypher and Applegate (2014), the business excellence, skill, the area may also be acknowledged by the people if the website ha s enough scope of enlisting those in detail. The implementation of the management is also reinforced by a successful renovation of its communication technology. Management is required to get more cautious about the implementation of the successful business plan and introducing the best possible way of communication for the sake of company (Holtzhausen and Zerfass, 2014). Conclusion: With analysis of the overall study, this can be concluded that communication can bring into significance for companies but in respect to its trend and products. Thus, Unilever requires analysing the communication skills that are best facilitated in the industry and go in line with the current market situations. Therefore, selection of the best applicable communication can be effected with the true analysis of its prospect and future capability. The online marketing strategy can be a very good support for spreading the business but it should be judged based on the overall intention of the company. Building positive impression of the customers is more important thus making customers rely on the brand and products of the company is much more important for the company References Anderson, J.A. ed., 2012.Communication yearbook 14(No. 14).Routledge. Avon.com, 2017, AVON, Available at: https://www.avon.uk.com/store/Cazshop, Accessed on: 15 May, 2017 Baldwin, T.F., McVoy, D.S. and Steinfield, C., 2017.Convergence: Integrating media, information communication. Sage Publications. Berger, C.R., Roloff, M.E. and Ewoldsen, D.R. eds., 2013.The handbook of communication science.Sage. Bolisani, E. and Scarso, E., 2016. Electronic communication and knowledge transfer.International Journal of Technology Management,20(1-2), pp.116-133. Bormann, E.G., 2015. Symbolic convergence theory: A communication formulation.Journal of communication,35(4), pp.128-138. Carroll, C.E., 2015.The handbook of communication and corporate reputation(Vol. 49).John Wiley Sons. Gaff, C.L., Clarke, A.J., Atkinson, P., Sivell, S., Elwyn, G., Iredale, R., Thornton, H., Dundon, J., Shaw, C. and Edwards, A., 2017. Process and outcome in communication of genetic information within families: a systematic review.European Journal of Human Genetics,15(10), pp.999-1011. Greene, J.O. and Burleson, B.R., 2013.Handbook of communication and social interaction skills.Psychology Press. Guffey, M.E. and Loewy, D., 2012.Essentials of business communication.Cengage Learning. Hall, W. and Irvine, V., 2014. E?communication among mothers of infants and toddlers in a community?based cohort: A content analysis.Journal of advanced nursing,65(1), pp.175-183. Holtzhausen, D. and Zerfass, A., 2014.The Routledge handbook of strategic communication.Routledge. Hoovers.com, 2016, ,Hoovers, Available at: https://www.hoovers.com/, Accessed on: 15 May, 2017 Kilner, E. and Sheppard, L.A., 2015. The role of teamwork and communication in the emergency department: a systematic review.International emergency nursing,18(3), pp.127-137. Lilleker, D.G. and Koc-Michalska, K., 2013. Online political communication strategies: MEPs, e-representation, and self-representation.Journal of Information Technology Politics,10(2), pp.190-207.Lilleker, D.G. and Koc-Michalska, K., 2013. Online political communication strategies: MEPs, e-representation, and self-representation.Journal of Information Technology Politics,10(2), pp.190-207. McDonough, E.F., Kahn, K.B. and Griffin, A., 2014. Managing communication in global product development teams.IEEE Transactions on Engineering Management,46(4), pp.375-386. More, E. and McGrath, M., 2014.An Australian case in e-health communication and change.Journal of Management Development,21(8), pp.621-632. Nolfi, S. and Mirolli, M. eds., 2017.Evolution of communication and language in embodied agents. Springer Science Business Media. Raymond, L. and Bergeron, F., 2016.Enabling the business strategy of SMEs through e-business capabilities: A strategic alignment perspective.Industrial Management Data Systems,108(5), pp.577-595. Rogers, E.M., 2016. New product adoption and diffusion.Journal of consumer Research,2(4), pp.290-301. Sypher, H.E. and Applegate, J.L., 2014.Communication by Children and Adults: Social Cognitive and Strategic Processes. Sage Series in Interpersonal Communication, Volume 5. Sage Publications, Inc., 275 South Beverly Dr., Beverly Hills, CA 90212. Ting-Toomey, S. and Chung, N., 2015.Edition Understanding Intercultural Communication. Unilever.com, 2015, Unilever, Available at: https://www.unilever.com/ Accessed on: 15 May, 2017 Vescovi, T., 2016. Internet communication: the Italian SME case.Corporate Communications: An International Journal,5(2), pp.107-112. Williams, F. and Rice, R.E., 2013.Communication research and the new media technologies.Annals of the International Communication Association,7(1), pp.200-224.